Do The Massive Changes Online Mean It's Time To Give Up?
It's no secret that the world of online entrepreneurs has even well-known business owners secretly thinking whether it's time to give up on their business. Business owners I've known for years are tired of how much harder it is to engage their ideal customer, how complex online business ownership has become, and how much more technical knowledge is needed. All of these things, and more, might have you seriously thinking to yourself that it's time to give up on your business.
You might be sensing that the changes around you (and within you, too) are too strong and too deep to get around. Sometimes, when we want a business change we need to change other areas in our life.
- Maybe you have changes happening in your family relationships
- Maybe there is more turnover in your team
- Maybe you are getting bored with what you're doing, even though you're an expert
In this video you can hear more about “giving up” and what's underneath those thoughts you might be having. The video's title is “When You Know You Need to Change.”
Making Big Changes Can Be Scary
Sometime the trap my clients fall into is feeling so much fear of losing what little they have left that they are paralyzed to take action. The sense of loss might be pretty big for you. The sense of failure might be looming, too.
Here's some step-by-step ways to get ahead of your fear and sinking feeling that everything is wrong.
- Look at your Profit and Loss statement. Often business owners who need to change their business model or shift directions completely know their finances are a mess, but they refuse to look at it. Take a look, and move yourself out of denial about the situation you are in.
- Decide if you are tired of doing what you are expert at – are you scared and fatigued, or are you ready for a big change in your focus?
- Does the thought of doing something different energize and excite you, or make you dread all the work it will take to shift to something else?
- Are your finances so tight that you need to consider a part time job, or do you have the leeway to create something new?
There's Opportunity in Every Danger
There is an old saying, “Go into the heart of danger, for there you will find safety.” I think that's about getting into the heart of the danger your business is in, and seeing what you truly want to do. I know entrepreneurs who have several business (my other business is an online travel agency). Most of us are “hyphenates” and have several interests.
I teach all my clients to have at least three streams of income. They can be offshoots of your main business, or they can be totally different incomes. In this way when one thing shifts and your income decreases, the other two will bolster you up until you can fix the first one – or decide to ditch it for something else.
Don't get me wrong – I'm a strong believer in all-out, make it happen type of energy. Just because things have gotten harder doesn't mean you should give it up right away. But if you've had the same business for a decade or more, and you're seeing deep, profound changes in your industry and a decrease in income no matter how much you are marketing, it's time for some soul searching and big decisions.
- Give yourself some deep pondering time. You can get questions that will guide you in my free report.
- Give yourself a deadline to stop pondering and start acting.
- Find support from peers, a mentor, a coach. You can book time with me to see how I might help you.
Most of all, know that you are not alone, and you haven't make your current situation all by yourself. And best of all, it's fixable.