Why Would You Use Content Marketing on LinkedIn?
LinkedIn is one of the oldest social platforms around, and it’s the biggest professional network, so it makes sense to think about content marketing on LinkedIn. In the past, LinkedIn was a place for job seekers to find leads for new jobs, but now online entrepreneurs use it for making connections, too.
Taking time to write articles as a content marketing strategy on LinkedIn makes sense. LinkedIn itself gives you help with strategies on this page of their site, where several in-depth articles give you lots of food for thought. I like that you can easily see how much reach your articles have on LinkedIn, and even who has viewed or commented on them.
Like many online entrepreneurs, I’ve let LinkedIn take a back seat among the social media platforms, but I’m not doing that any longer. With the decreased reach available on Facebook, I’m looking for fresh ways to share my content and LinkedIn is a smart move.
I’ve created an online training course for LinkedIn that is specifically aimed at how to update your profile for more connections and how to effectively use your content on LinkedIn, too.
Here’s how you’ll benefit from this online, self-paced course:
- 5 tips about your LinkedIn profile that help you get seen and connected
- The benefits of writing “articles” on LinkedIn
- How to maximize your article content
- Where to share your article content (repurposing)
- What is LinkedIn Pulse and how to use it
Content marketing on LinkedIn can increase your authority and give you new connections that lead to new business opportunities. If you’ve been thinking you need to make better use of your LinkedIn profile, this online course is for you. Get the details here: https://confidentmarketer.com/linkedinonlinetraining/