My friend and mentor Ali Brown was in Nashville this week to address the Glazier Kennedy audience. It was great to listen in on her speech and then sit down to catch up afterward at one of the restaurants in the huge Gaylord Opryland Center. The points that Ali made are good ones for any small business owner, not just the information marketers who usually attend this event.
I often sit down with a business owner who needs help becoming more profitable, reaching a larger customer base, or restructuring the mix of products and services they are offering. We go through everything. Ali simplified this culling through for me when she said in her speech that a business owner should be looking at four things:
I thought about that for a minute and realized that no matter what issue I'm discussing with a client, it will fall into one of these 4 broad areas. I like that simple structure.
The next time you have an issue to solve in your business, ask yourself which of these 4 areas it falls into. This simple question can help you gain clarity and focus down on the specifics quickly. I believe that some issues will fall into more than one of these categories, but if you can assign a primary category, you'll be on your way to creating a solution quickly.
Finding solutions for stick issues is what I love to help business owners do. This week, on November 13th, I'm hosting an open call about social media “Is Social Media Driving You Nuts?” It's free, and you're welcome to join in with your successes and failures. To register for the call go to this link.