| Question: | What’s the most important thing your website can do for your business? |
| Answer: | Bring in a consistent, continual stream of new prospects for you, so that you aren’t out cold calling for new business. |
How do you make your website do that for you? By creating an offer of highly useful, high quality content that your website visitors will want – and will be willing to give you their name and e-mail address to get. What you offer has to be irresistible! How To Create Irresistible Free Offers That Build Your List gives you a way to create Irresistible Free Offers that is easy to understand and implement. I’ll walk you through things you absolutely need to know:
- The 5 parts an Irresistible Free Offer have to have in order to work well
- The big mistakes most small business owners make and how to avoid them
- My 4 essential steps to creating top-notch IFOs
You will finally really get how to make your IFO work for you and help build your business. How To Create Irresistible Free Offers That Build Your list comes to you immediately as a downloadable PDF training, so there’s no waiting for it to arrive in the mail. I’ll include a one-page pictograph that charts how to decide what your IFO topic and format should be. After you’ve complete this training, you’ll be able to:
- Explain what an irresistible free offer is
- Understand why you need an irresistible free offer on your website
- Explain what an opt-in box is
- Use the term conversion rate correctly and know how to figure it out
- State the 5 parts of a well-designed IFO
- Explain the differences between a website visitor, a prospect, a client or customer, and a repeat client or customer
- Use the phrase know/like/trust correctly and understand why it is important
- Have a basic understanding of what an auto responder is
- Explain the 4 basic steps to creating an IFO
- Describe your ideal client
- Describe possible formats for your IFO and be able to select which format(s) you want to use for your own IFO
- Name the components of packaging for an IFO
- Explain what social proof is and why you want to use it in your IFO
- Be able to find resources on the Internet that can support you in creating a great IFO
Whether you are just building a new website for a business or have an existing website that isn’t really working well to bring you new prospects, I’m confident my e-course will help you create top-notch IFO’s and avoid the mistakes that many small business owners make. You’ll quit wondering why your website isn’t doing much to help your business and know exactly how to make your website work for you.
Bonuses:
You’ll also get my weekly e-zine, filled with tips, links to resources, and articles that will help you lead the life of a successful small business owner. And, I’ll send you an MP3 of me talking about 7 Critical Elements to Getting More Clients Now, an hour-long training.
