Products*

Maximize Your Message!

Here’s what you’ll get during our 4 meetings and your one-on-one personal time with me:

• You will have a specific, succinct way of talking about what you do that makes potential clients (or customers) stop what they’re doing and listen to you. You’ll have a stand-out, memorable message.
• People who don’t know you will immediately grasp what you do, and decide whether they are interested in what you have to offer. Your message will both attract and repel.
• You’ll know exactly where you stand – your mission, why you are in this business, how you can help. This stance gives you big benefits that other entrepreneurs do not have.

Building Your List for Success and Impact

List Building for Success and Impact – How to Build a List of People Who Actually Buy Your Offers gives you the know-how to:

Online Training: How to use LinkedIn to build visibility and connections

In this short home study course I’ll share with everything I’ve been doing to strengthen my own LinkedIn account by posting articles and making changes to my profile.

Here’s what you’ll get in this home study course:

• 5 things you can change in your LinkedIn profile that help you get seen and connected
• The benefits of writing “articles” on LinkedIn
• How to maximize your article content (get 6 weeks of use out of one article!)
• Where to share your article content (repurposing)
• What is LinkedIn Pulse and how to use it

How to Find a Super-Good Niche in Your Market

List Building for Success and Impact – How to Build a List of People Who Actually Buy Your Offers gives you the know-how to:

• Watch how we develop a simple business plan
• See how we picked a main niche for this market
• Learn why we picked a second, third, and fourth niche in the same market
• See how to develop services that educate and build a new customer base
• See how we develop a simple marketing plan for the next 12 months

Simple Business Plan for Solo Professionals

Are you in business now but your planning is still all up in your head?

Are you thinking about starting a solo professional business but aren’t quite sure where to start?

Could you use a little inexpensive guidance that transforms your good ideas and passion into an actual business plan?

Great! I’ve got your solution right here… a digital download (9-page PDF) which gives you a usable template for your business. If you follow it, you’ll be well on your way to making the business you dream about actually boost your bank account. And while this template is very handy and useful, it won’t break the bank. Definitely worth the $19.95 price tag!

How To Create Irresistible Free Offers That Build Your List

How do you make your website do that for you? By creating an offer of highly useful, high quality content that your website visitors will want – and will be willing to give you their name and e-mail address to get. What you offer has to be irresistible! How To Create Irresistible Free Offers That Build Your List gives you a way to create Irresistible Free Offers that is easy to understand and implement. I’ll walk you through things you absolutely need to know:

• The 5 parts an Irresistible Free Offer have to have in order to work well
• The big mistakes most small business owners make and how to avoid them
• My 4 essential steps to creating top-notch IFOs

Whether you are just building a new website for a business or have an existing website that isn’t really working well to bring you new prospects, I’m confident my e-course will help you create top-notch IFO’s and avoid the mistakes that many small business owners make. You’ll quit wondering why your website isn’t doing much to help your business and know exactly how to make your website work for you.

How to Create Step by Step Marketing Campaigns

Let me guess – you have a passion for what you do but you are not that enthusiastic about marketing your business. You wear too many hats, aren’t really sure how to create a marketing campaign, and don’t want to spend a ton of money on something that won’t work. Or, maybe you already have spent that money – and have little to show for it.

Every time you sit down to try to wrap your arms around exactly how to plan out your marketing campaigns, your phone rings or you need to run off to a meeting. The whole thing leaves you feeling frustrated and stuck. Is it any wonder that planning out your marketing gets pushed toward the bottom of your to-do list?

If this is you, I can help. I wrote How To Create Step By Step Marketing Campaigns For Your Small Business just for you. Everything you need to know is right in my 6 step system – even down to the worksheets. You will:

• Save tons of time – plan out a marketing campaign quickly and easily
• Save money – figure out exactly where to put your time and dollars rather than spending money that gets you no new business
• Get super-organized – you can write everything you need to do into my 6 step system. Need to plan another campaign in a few months? Simply print this training out again and you’ll have everything you need. I even left space for you to 3-hole punch the training so you can keep it in a binder if you want.
• Be able to evaluate what worked and what you need to tweak for next time around.

List Building Step by Step

Are you lost figuring out how to create a successful list building process for your business? Here’s a one-page, step-by-step pictograph that shows you:

• How to get started with a list building campaign
• What you need to do to follow-up your free offer
• How to evaluate its success at the end

Years of my own experiences are condensed into this easy-to-understand pictograph that you can use over and over and over again to plan your list building. The step by step pictograph helps avoid feeling overwhelmed, uncertain about how to start, or confused about what to do next.

By the way, I believe in getting a BIG return on investment when you purchase something for your business. Use this to build your list, and recouping your investment many times over should be easy.

(Please note: This one-page pictograph is longer than an 8 1/2 by 11 sized paper. To make it easy to print after downloading, we deliver it as a PDF in 3 pages which you can put together after printing.)

How to Have a Sales Conversation That Works

• When you should wait to hold a sales conversation, and how to move from “wait” to “go”
• How to create an environment that supports you when selling
• When it’s time to take a break from selling to get your mojo back
• The 8-point formula that helps you showcase what you offer
• Two secrets to successful selling from Michael Port’s Book Yourself Solid system

How To Get Support for Your Business From Your Family, Spouse, and Friends

As self-employed business owners we all long to feel that those we love fully support us in our business. What we don’t want is feeling like our hard work is not taken seriously – or worse is undermined and sabotaged. My workbook is based on years of experience in working with self-employed business owners and my own story, too! You’ll find out:

• Why those you love often don’t support your business.
• What to do to deflect catty or snide comments from friends about your work.
• A concrete, step-by-step process to help you end “subtle sabotage” and get those you love to fully support your business.
• A self-assessment quiz and a specific, 7-step process for gaining support from those you love.

How To Know If You’re Ready to Start Your Own Business

I’ve coached literally hundreds of people about “what to do next” in life. I’m happy to share my personal system in this downloadable workbook that will give you:

• A step-by-step way to answer the question “should I go into business or work for someone else?”
• How to get family and friends to support your decision, no matter what it is.
• The three critical, key commitments you must make as a business owner.
• A step-by-step method to create your vision for yourself and your business.
• The twelve topics you have to know or learn to run your own business.