Ivan Serrano is guest posting this week with a great infographic about how to create a Google Plus ad. Here's what he has to say about why you would use a Google Plus ad, and his handy infographic is below. Thanks, Ivan!
Even the biggest brands might reach a plateau in their social media outreach after reaching a certain amount of followers. Today, people are constantly bombarded with more content than they can possibly consume, leading to what is known as content shock. Regardless of how compelling your content might be the sheer amount of other posts, photos and videos uploaded daily will ultimately limit your visibility and reach.
In order to prevent stagnation, many social networks provide different forms of paid social promotion. While these ads can help expand reach, it is confined to within the walls of that particular platform. For those looking to promote their posts throughout the web, there is an option – the Google Plus Post ad system.
Unlike other sites like Facebook or Twitter, the Plus ad system translates promoted Google+ content into a display ad that runs across Google's Display Ad network. Brands can turn any type of content into an ad from photos to Hangouts, which is then placed on relevant third-party websites not in the Google Plus stream. More importantly, those logged into Google can reshare, +1 or comment on your content directly through the ads without ever going into Google Plus. If you're looking for new ways to get increase your visibility, the infographic below can guide you through the setup process for Google Plus post ad system and give insight into its effectiveness.