How Can I Become a Confident Marketer?
What can you do if you are a business owner who really doesn't like to market? I have two answers to that question.
- Becoming a successful business owner means growing into being the leader for your business. That means that you are responsible to take care of all the components of your business, even those you are afraid of or don’t particularly like to do. As you grow, you can afford to delegate some of the pieces out. You might think, “I don’t like to market, so I will just delegate that to someone else.” But marketing is tricky. My personal experience and belief is that marketing can never be completely delegated out if you are the face of your business, and if you are doing transformative work. And even when we do delegate components to others, we need to know enough about that component to understand how it works. Bottom line – make a commitment to marketing your business.
- Sometime business owners see marketing as a big black cloud, something that is cheesy and icky, hard to do, and scary. Marketing is outside of their comfort zone. In this case, I suggest working on your beliefs about marketing. It is nothing more than sharing with people what it is that you do in your business, and how what you do will benefit some segment of people in the world who are your target market. Here’s a tip – don’t waste your time talking to people who are not your target market. You won’t be successful at selling to them, and you will become even more scared and uncomfortable because of that disappointing experience.
To summarize, keep in mind who you're talking to, and get the support and tools you need so that you can speak gracefully and easily about what it is that you. These are two of the main components of marketing. There's no sense in talking to the wrong person, and there's no sense in doing it if you don't feel confident and collected about what it is that you're saying.
If you are serious about making money with your business it’s key to quit telling yourself that you don’t like to market. Reframe that belief into, “I'm a business owner and part of what I do is marketing. I'm going to learn tools and techniques that will help me quit being anxious about marketing and instead step into it confident and prepared.” The moment you commit to this, marketing becomes easier. Why? Because once you decide to work on something, your anxiety dissipates. Anxiety is high when you resist going into what it is that you need to do.
I'd love to hear how you have become confident when you market your business – leave your experiences below to help others, too!