If you are marketing online then you’re spending time creating compelling content. If you’ve been a student in my List Building for Success and Impact course, you know that once someone has subscribed to your list it’s your job to let them get to know you better.
When someone opts in (subscribes) to your list they are saying to you, “Hi! You’re interesting to me!”
After you’ve delivered the opt-in offer to that person you don’t want to go silent. Instead, you want to continue to contact them with useful, fun, interesting content. It can be video (see this blog post for how to create beautiful and easy videos), audio, or text based content. No matter how you deliver it, it’s got to be interesting enough that your new subscriber will think, “Wow! I want to see that!”
So, what makes content compelling?
- Compelling content serves your subscriber’s needs.
- It is directly related to the topic you first offered that led your subscriber to opt in.
- It gives your subscribers a new approach to handling the problems on that topic that they are struggling with.
- It showcases your own personality and your expertise.
- It inspires your readers to take action!
Steps to creating compelling content for your subscribers after opt-in
- Take the topic of your opt-in offer and put it at the top of a list.
- Ask yourself “what else does my new subscriber need to know to help her with this topic?”
- Close your eyes and think of someone who needs help with this topic – what questions might she ask you?
- As subtopics come to you, create a list under your topic.
- Don’t stop until you have at least 10 subtopics that directly relate to your main topic.
- Create compelling content using each of these 10 subtopics. Your content can be text-based (a blog post or a special report), video based, or an audio. In fact, if you’re on your game you might offer your subtopics all three ways. (The more ways you offer it, the more it will be consumed by your subscribers.)
An example of how to brainstorm compelling content
Here’s an example for you. Let’s say that my main topic is list building to get new subscribers and increase your visibility and sales. Subtopics might be:
- Cleaning up your list to get rid of inactive subscribers who don’t open your emails and don’t buy
- Getting clear about what type of person is most likely to buy what you offer
- Making sure you let your new subscribers know who you are and why you can help them
- Coming up with ideas for opt-in offers that will convert new subscribers to your list
- How to advertise opt-in offers so that you get subscribers to your list
- The do’s and don’ts of creating effective opt-in offers
- How to plan out automatic e-mails (autoresponders) to subscribers on a regular basis
- How to make an offer to a new subscriber without chasing her away
- What kind of open rate is normal for email marketing?
- How to evaluate a new opt-in offer and decide whether to tweak it or kill it.
There you go – 10 subtopics, all of which relate back to my main topic of list building. (And in fact, those are 10 of the topics in my List Building for Success and Impact course!)
Your goal is to let your new subscribers get to know you and to inspire them – they subscribed to your list because they are interested in what you do!
To get started right for creating compelling content you’ve got to be in an active list building mode. You can get my proven 10 step system for list building in my e-course. Read more about it here.