Visual content marketing is all the rage. Just like any other type of marketing it takes practice to use visual content effectively. It can be time consuming and costly to come up with your visual content – for a full-on campaign you might need 10 or more images in a day across various social media platforms.
- Visual content is usually more emotionally appealing than copy, although that isn’t ALWAYS true.
- On Twitter, visual content added to a Tweet gets you 18% more clicks, 89% more favorites, and 150% more reTweets!
- Three platforms (Instagram, Pinterest, and Periscope) are based in sharing visual content (there are more, but those are 3 hot ones right now).
The trick is that your visual content must be emotionally appealing. A picture of a goat in the Andes is colorful and interesting. A picture of a goat in the Andes with a little boy in native costume feeding the goat is way more emotionally appealing. Knowing what visual content to choose and how to bolster it with your copy is the critical key in visual content marketing. My visual content here of Jake unhappily getting a bath got many comments and likes on Facebook the other day, as an example.
I’ve seen my costs for visual content go up dramatically in the past year. To help with curtailing costs I’ve partnered up and created visualcontenthelper.com which offers low-cost packages of infographics, photos, and professionally designed PowerPoint presentation materials. You can get 10 free background images to use in your own visual content marketing by clicking this link. And you can read about visual content marketing on Twitter in this blog post.
Are you using visual content marketing more now than in the past? What is your experience?