Use a Thank You Page Each Time Someone Opts In or Buys from You
In one of my recent blog posts I showed 4 ways to build an opt-in page that invites people to sign up for your lead generation offer. After someone does opt-in for your lead gen offer, you use a Thank You page to show your appreciation to them and to let them know how they will receive the offer they signed up for. (If you want to know more about opt-in pages please read my blog post.) You also set up a Thank You page after someone has purchased a product or service from you.
I’m a fan of Russell Brunson’s book The Funnel Hacker’s Cookbook, and the information I’m sharing with you here comes from that book, along with my own experiences. You can get a copy of the book at this link: https://app.clickfunnels.com/cookbook.
Four different designs for a thank you page
Just like with opt-in pages, there are different designs for Thank You pages based on what you want to accomplish. These type of pages are shown in Russell’s book beginning on page 80, in case you already have a copy.
TIP: You can use your Thank You page to do a lot more than simply thanking the person who just opted in to join your list or who just made a purchase. It’s a great place to encourage more connection with you on social media, for example. Or, you can create a very brief video of yourself to use on your thank you page, which will help you build more know/like/trust factor with your new subscriber.
Russell describes four separate types of thank you pages in The Funnel Hacker’s Cookbook.
- Basic thank you page
- Offer wall thank you page
- Bridge thank you page
- Share thank you page
All of these thank you pages first thank the person for the action they took on your opt-in page. But thank you pages can include other elements, as well. Let's take a look.
Basic thank you page. The simplest thank you page is basic. It reassures your new prospect that her opt-in has been received and that the offer is on its way to her. On your simple thank you page you could:
- Use straight copy (text)
- Use copy plus a graphic
- Use a very short video of you talking
Personally, I recommend using copy with a graphic or a short video. You build more excitement about the offer, and if you use a video you will also build more rapport with your new person.
Besides thanking the person and reassuring her that her offer is on its way, also make sure to let the person know where they can go if they have questions. You can use a simple sentence such as, “if you have any questions, we’re here to help. Please contact us at <insert email address where you receive questions>.
You might use this type of thank you page if you don’t have additional offers right now for your new prospect.
TIP: Brand your thank you pages with your logo up next to the headline. You want to train this new person’s eye to look for your branding and recognize the brand.
Offer wall thank you page. Use what Russell calls an offer wall thank you page when you have a few products or services that you’d like to pitch to your new subscriber right away. You can promote your own offers or offers from your affiliates.
TIP: If you are developing a thank you page to be used with a freebie opt-in offer, you’ll want to use this offer wall thank you page only for low-cost “no brainer” offers. Typically, you would not pitch a higher level, more expensive product or service to someone who doesn’t know you yet and has just decided to opt-in and be on your subscriber list.
On an offer wall thank you page, you thank the person for opting in (or for making a purchase with you). And just like in the basic thank you page, you reassure the person that their order is complete and is on its way.
If this is a thank you page for a purchase, you can also put a few lines that show the product receipt on your thank you page.
Then, you can make more offers under the receipt by saying something like “here’s more like what you just received” and place from 1 to 3 offers on the thank you page, with live links to the respective sales pages.
Here’s how to set up each of the offers on the thank you page.
- Use an attractive graphic for each offer
- Title each offer using a descriptive phrase
- Write a few lines of copy telling how each will benefit the buyer
Be sure to brand your Offer Wall Thank You Page with your logo at the top, above your headline. If you want to see an example of an Offer Wall Thank You Page, go to page 85 in The Funnel Hacker’s Cookbook.
Bridge thank you page. Bridge thank you pages are used to help educate your new subscriber or buyer.
- If you are an affiliate marketer or a network marketer, and you’ve just had someone new join your subscriber list, you can use a bridge thank you page to introduce yourself more to this new person and let them know about you.
- If you are marketing to cold traffic (people who have never heard of you, don’t know you at all) then use a bridge thank you page to tell your new opt-in more about who you are and what you sell.
- If you are using a sales funnel that is not working well for you (not converting sales) you can change to a bridge thank you page and see if that will help conversions.
To set up a bridge thank you page, you’ll add a section after your thank you message (or video) in which you have copy that talks more about what you offer and how it benefits this new subscriber. You can see an example of a bridge thank you page layout on page 89 of Russell’s book.
- Use your logo at the top
- Use your thank you page headline
- Place your thank you copy or video next
- Use a second headline to teach your subscriber the next step (get this coupon, buy this offer)
- Follow the second headline with copy (text) that describes the benefits of this next action you want the subscriber to take.
- End with your call to action button
Share thank you page. This fourth type of thank you page is similar to the first, basic page I described above. You can use a similar set up as you do for a basic thank you page, but in addition you are asking your subscriber to share what they’ve just done on social media.
Asking your new subscriber or buyer to share what they’ve done with you can bring in more subscribers. It helps your opt-in or product to gain visibility, perhaps go viral, which gives you a great potential to reach more people.
You can see an example of a share thank you page layout on page 93 of Russell’s book.
- Use your logo to brand your thank you page at the top
- Your headline goes under your logo
- Your thank you copy or video is next on the page
- Next, ask your new person to share what they’ve just done with their friends on social media. You can use as many different types of social media as you wish – match this to the social platforms you are on (which should be where your customers are found!).
- Insert “share” buttons that link directly to the social media platforms you selected.
As an example, if you have just had someone opt-in to your lead generation offer, using a share thank you page you can
- Thank the person for opting in
- Ask them to share with their friends who also might benefit from your offer
You can see an example of a share thank you page in The Funnel Hacker’s Cookbook on page 93.
With these examples of 4 different types of thank you pages, along with the 4 types of opt-in pages I described in another blog post, you are set up to have better success with converting readers into subscribers and buyers. Each time you start to set up a lead generation opt-in page, think first about which type of opt-in page and which type of thank you page would work best for you in that particular situation.
Besides Russell’s book, if you want to know more about building your subscriber list you can check out my complete e-course, List Building for Success and Impact.
The core of your business is to continually recruit new subscribers and buyers. These two elements of opt-in pages and thank you pages will help you. Have you used The Funnel Hacker's Cookbook to help you design your web pages? If so, leave a comment below and let me know.