Income From Writing Can Work for Small Business Owners
It used to be that very few small business owners could claim to be a published author, much less claim an income from writing. But being able to say you are a published author is one key way to being viewed as an expert in your community. In the past the barrier to entry for authorship was high and difficult, whether as a book author or as a writer for a magazine. I remember spending hours creating query letters to magazine editors, hoping that my query would be noticed and I'd actually get hired to write an article about business building or marketing. And even if I was successful (and eventually I was) the pay for full length magazine articles was very low. Being a published and paid author might have gotten me social proof that I was expert in my field, but it wasn't much of an income stream.
Now, though, everything has changed. There is virtually no barrier to entry in becoming a published author other than your own procrastination about sitting down and creating the content that you can publish. Publishing in a digital world is very different. You still need to have a message that is useful, and you still need to be organized in how you develop and write your content. But you no longer have to go sell someone on publishing your content for you. You can be your own publisher now. And not only can you position yourself as an expert, you can create an income stream that is steady and worth your time to do.
How do you know what will sell? Here are my top four tips for creating content people will buy.
- Are people searching for this topic online?
- Is the topic interesting?
- Is it useful, solving a problem for your target market?
- If it isn't a problem solver, does it make life better?
People will buy what helps them. If you can write (or script for a video) content that is solution-based, useful, something people are looking for, and is packaged in a compelling way you can be a successful digital publisher.