With over 4 billion mobile users in today’s world, social media is everywhere around us these days. It’s almost impossible not to have at least one account to stay up to date on the news, daily happenings, and hot new trends of businesses. Myspace and Facebook served as monumental figures to pave the way for other social media platforms to come, but they began with the basics: a way of projecting one’s self in a certain way, an invisible stage of sorts to create or re-create how one wanted to present one’s self. Companies are copying exactly the same tactics as individuals – and getting a lot of attention for it. When sites like Facebook and Myspace were created, they were important outlets to channel small bits of information. But now, the world of marketing is changing.
With new sites rising up like Twitter and Google Plus, social media allows for companies to provide as much information as they want about their brand or idea, without overloading their clients with information because clients read and browse at the pace they want to. The emphasis these days is less about who a brand is and more about what a brand does – the emphasis, in other words, is about the content that a company has to offer. But even content can be a bit draining to keep up with. With so many social media sites and Apps and competing startups and companies all vying for the same niche markets and mainstream attention, it’s difficult to really make your brand stand out. This is why a lot of companies have turned to Instagram as a solution. Using Instagram, you not only do all the other things that Facebook and Twitter offer – relaying information, creating #hashtagcampaigns and @mentions, but with Instagram the emphasis is on the image of your company. You tell the story as you want it to be seen. Here are some facts to get you started with Instagram: