Are you confused about how to use keywords on your website?
Keywords and phrases (sometimes called long-tailed keywords) are important for your website, because it helps your site get found in searches. Think of keywords like roadside signs - they educate and inform the people who see them where to find what they need. Click To TweetKeywords help search engines like Google and Bing find your site for certain topics – the topics that you want to be known for.
Your keywords and phrases should be a succinct description of what your website is about. Let's say your website is about replacement auto parts for BMWs. A very broad keyword would be auto parts. But your competition for this keyword would be enormous! So instead you might use a longer keyword phrase, something like replacement parts for BMWs. You could even niche your keyword phrase more specifically to be something like “replacement parts for BMW M5.”
Keywords help prospects find your business
Sometimes I see business owners picking a name for their business that doesn't help people know much about what the business is. One example I saw in Nashville was a business whose sign said “Fox Therapy.” It's a bad name for a business and a bad keyword to use, as well. What kind of therapy? For what group of people? The sign out on the street was a waste of money for this business. It's the same with keywords – let them be descriptive to help customers find you. For example don't say you are a “professional detailer.” Instead say you offer “car and boat detail in Key West.” People who need that service aren't going to search for “professional detailer.” They are going to search for “boat detailing in Key West.”
Use Keywords on Your Website's Core Pages
While you may be putting your key words in your blog posts I'm wondering if you use them in your core web pages. Core web pages are important for your website's visibility. Additionally, if you use them well, making sure to weave your keywords into each core page, it will help to building your domain authority and ranking.
Here are examples of your website's core pages.
- About page
- Product and service offer pages
- Home page
- Contact us page
- Opt-in pages
- Resource pages
What is optimizing a website?
You may have heard the phrases “website optimization” or “optimize your website's page.” Optimization means to strategically place your key words and phrases on your site so that people who are looking for what you do can find you in a search. This is called search engine optimization or SEO for short. There are hundreds of books and online courses about how to best optimize a website. Here are two I recommend that can help you.
- One of the topics in Karon Thackton's Blogging Advantage: How to Entice, Engage & Earn is about optimizing blog posts. (That's my affiliate link and you can use the coupon code BLOGADV to save $10.00.)
- Copywriting Advantage: How to Communicate, Convince & Convert (about writing website copy) comes with the bonus course called Writing With Keywords. You would use the bonus and learn all about using keywords when you write and optimize website copy. This is also by Karon and I recommend her courses and use them myself. (That's my affiliate link.)
What should you do to use keywords on your website's core pages?
Here's what to do:
- Determine your key words and phrases if you haven't already.
TIP: As your business grows and changes these may need updating over time.
- Make sure you weave them (not to sound like a bot) into each core web page you have, but don't write unnaturally.
- Put a time on your calendar once every six months to evaluate your core web pages for needed updates.
Need help with this? You can work with me for a single hour and we'll nail it down.
Related: Read about Search Engine Ranking Page results and how that affects your website.
Use keywords on your core pages to make your website work for you, and make it easy for your customers to find you. It's a simple but effective strategy to help your business grow.
Is this article helpful for you? Please use one of the social share buttons below to quickly share it with others. Questions? Leave a comment on this post and I'll answer it.