Does writing love based copy instead of copy that triggers fear actually work? My friend Michele PW has years of experience in copywriting for the top online business owners in the industry, including my colleague Ali Brown. Michele understands the energy and principles of writing copy so well that it's light years beyond most copywriters. In this Blab video I did with Michele we talk about why love-based copy will get you farther in your business than copy based solely on fear and scarcity.
Would you like to have a summary of the points covered in this video? You can get that by going to this link and leaving your name and your best email address. Michele's 3 books that teach you her philosophy and the step-by-step process of copywriting can all be bought on Amazon at the links below.
- Love-Based Copywriting Method: The Philosophy Behind Writing Copy that Attracts, Inspires and Invites (Love-Based Business) (Volume 1)
- Love-Based Copywriting System: A Step-by-Step Process To Master Writing Copy That Attracts, Inspires And Invites (Love-Based Business) (Volume 2)
- Love-Based Online Marketing: Campaigns to Grow a Business You Love AND That Loves You Back (Love-Based Business Book 3)
Do you do your own copywriting? If you do, the checklist provided by Michele in her second book (above) will be a great resource for you! And you can also get my 6 Tips for Great Copywriting (a video and checklist) by clicking here to view.