One of the questions I get asked the most is “how in the world do you keep up with what you put on social media?” And the second question often is “how do you find the time to create all the blurbs you put on social media?” So today I'm sharing my best tips on how to create social media content, and how to decide what to share through your social media accounts.
The first tip is to think “repurposing.” Your blog post can be the cornerstone for sharing social media content. If you don't blog, use instead whatever digital content you do produce often. I'll use a blog post as an example here.
First, write your blog post with the keywords for your business in mind. Create a title that uses at least one of the keyword phrases for your business. Once you have written your blog and posted it, you need to publicize the blog post and drive traffic to it so that your words of wisdom will get shared with the most readers possible. So, here's what you can do to both drive traffic to your blog post and create your social media “blurbs” as well.
- Print out a copy of your blog post.
- Using a highlighter, mark sentences from the blog post that you can turn into a Facebook post or a Tweet (remembering that you get 140 characters for a Tweet). At the end of each blurb insert the URL to the full blog post to send people to your blog for the full story.
- Post these snippets to Facebook and Twitter using something like HootSuite or Social Oomph to schedule the social media content when you want it to appear.
- Create a video using the blog post content as your script and post your video to YouTube.
- Post the link to your blog post to your LinkedIn profile and share the link, as well, with appropriate LinkedIn groups to which you belong.
- Make sure that your blog post has at least one visual (picture or graphic to which you own the rights). Post your blog post to your Pinterest account with a quick sentence about why you wrote it and what the reader will learn by clicking through.
- Share your video, your blog post link, and short blurbs with any other social media platforms on which you are active.
Keep in mind that all your content works best when it helps to build one or more of the “know, like, and trust” factors. Why? Because prospects become customers only once they know, like, and trust you. So make sure you hold each piece of content that you write and share up to that “know/like/trust” yardstick.
I've set up a little chart that helps my team and me to measure each piece of content I create and use. I'm happy to share my chart with you. To grab it just leave your name and email in the form below and hit submit. I'll send a downloadable copy to your e-mail box. The chart comes with instructions for use, too! Use the chart to help you create and track what you share, and you'll be far ahead in gaining visibility and credibility through social media and in saving lots of time, too!