Let's talk about marketing and networking for introverts who own their own businesses. One of the issues I work on with clients the most is how to get confident and easy about marketing and networking. In fact, whether you’re an introvert or not, you still might not be looking forward to the marketing and networking part of your business.
Here’s the deal – you’ve got to come to a place of being relaxed and easy about telling people what you do. It’s just as important as what you’re good at and created your business around.
Usually, the women entrepreneurs I work with are fairly comfortable marketing and networking online even if they are introverted. But getting out from behind that computer – that’s the thing they feel uneasy about.
Here are my 5 tips for you if you need to build your confidence and skill for marketing what you do.
- Pick a smaller sized networking event or conference to attend. You won’t feel as lost as you might in a large group.
- Set a goal for yourself to talk with 3 to 5 people, don’t force yourself to meet every single person in the room.
- Listen more than you talk. This helps you feel easier about networking – you don’t have to carry the load.
- Prepare a one sentence “who and do what” statement that you can use to introduce yourself, or as a reply when asked what you do. For example: I’m a nutritionist in private practice who specializes in working with children who have severe food allergies. Bad example: I’m a nutritionist.
- Don't pressure yourself to sell anything. You're there to network, not sell. So take that pressure off yourself!
Why would you market or network in person? Because you can more quickly get to know others, get a sense of their energy and personality, and have a way to connect in a deeper way. Online networking is fine, but it can’t replace person to person contact.
You might find that in person networking will help you find entrepreneurs who want to work collaboratively with you. You’ll get a better feel for the person face to face.
What I’ve loved about marketing and networking in person is the friendships I’ve made over the years. People I first met online showed up at the same events I did, and over time we’ve become fast friends. We promote each other’s businesses when we can, and we support each other with quick answers to questions, too. Once you’ve met someone in person, it’s easy to keep your contact going online.
Building your Brand Through Networking
While your website and social media presence is branded, a part of your brand is your own personality. When you market and network in person, you actually help people get you, understand your brand on a deeper level. You’ll see how others react to your brand in a different way. Even if you are nervous or scared, you’ll also find that the more you talk with others in person the easier it will get. You will probably find yourself actually getting excited about going out to meet others, learn about them, and let them know who you are and what you do.
Networking leads to marketing
Inevitably, your networking efforts will lead to the possibility of working with someone you’ve met. You’ll be asked more about who you are and what you do, and how that benefits others. Handling a sales conversation might take some practice, but you’ll find that your networking activities have built your confidence. My How to Have a Sales Conversation that Works e-book will get you prepped for having a sales conversation – and guide you about when not to make offers, too. You can grab it at this link: https://confidentmarketer.com/business-products/sales-conversations/
You might also want to read my blog post Tips for Getting the Most Out of Live Events you Attend.
Has networking gotten easier for you over the past year? I'd love it if you would share your tips here, in the comments section. Thanks!