I'm always thinking about making a business's marketing message stand out. Last week I heard Alex Mandossian speak when I was at the NAMS conference in Atlanta. He spoke about “verbs you can live into” and asked us all to fill in this blank: “I ___________, therefore I am.”
Probably no surprise that I instantly narrowed my focus to two of the verbs on his list. Teach and encourage. It was a toss-up but in the end I decided “I encourage, therefore I am.”
I like Alex's idea, and realize that it can be useful to underscore your marketing message. Underneath all the coaching and training I do in The Confident Marketer is the word encourage. I strongly believe that small business owners need encouragement, support, and tools to get themselves and their businesses where they want to go. My e-books and webinars and coaching all teach, but they also encourage.
So I'm wondering, what's the one verb that is behind your marketing message? Can you distill your marketing message down to a one-word essence? Do you know the verb that is the root of your small business?
I'd love for you to share it here. I'm thinking I'll make a list of everyone's business and their underlying verb. Give me your name, business name, and one-word marketing message. I'll do a little social media for every one of you!
Your business. One verb. The essence of you and your business. You in? Leave your name, biz name, and one-word message in the comment section below and I'll do a little social media boost for you.
You can read more about crafting your standout marketing message on my blog by clicking here.
Want to know more about Alex? You can find his blog here.