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This is a true story about mindset and business. I had a client not long ago whose specialty is coaching newly single women. This coach is very expert at what she does, has studied extensively over many years to create her program, and isn't afraid to market herself in the least. She has a radio show, frequently speaks, and has a regularly published e-zine. You don't talk with her and think about mindset and sabotage.
One day we were talking about her frustration at getting new customers to commit for more than a month of her program. Her point to me was that no woman gets past such a significant life change as divorce or death in 30 days. She really wanted her clients to work with her for a minimum of 3 months, knowing that it takes at least that long to truly benefit from her program.
After a pause in our conversation I simply said to her “why not just eliminate your 1 month offer and let the entry into your program be a three month long offer?” And this talented, go-get-it, savvy woman said to me, “Oh, I don’t think anyone would just jump into a three month program with me.”
There it was! A mindset that created a huge stuck place in my client's businses! Her reaction clearly showed a mindset that prevented several things.
- Her mindset made it harder for her to engage the type of woman she really wanted to work with the most.
- It made it hard to think of her program as “worth” 3 months.
- It made it hard for her to increase her income by cutting out a short program that wasn’t really profitable for her, and raising her price for a 3 month program.
- It stopped her from offering cleaner, more focused program descriptions and marketing around what she really wanted to do.
- Most of all, her mindset made it harder for her to attract the people who most need her service, only because she didn’t believe the worth of what she was offering.
Read that again…..you know….that part about “believe in the worth of what you are offering.” That belief is the core of marketing that works. For solo professionals and small business owners to have belief in their own products and services is 100% critical.
If your own mind is set to devalue and doubt what you most have to offer in service to others, you’re marketing with a strait jacket on. Your mind wraps itself around false beliefs and your heart constricts. Your “voice of unworthiness” starts screaming at the top of its lungs. Nothing good comes from a blocked and stuck mindset.
Your mindset can sabotage your dreams. It can keep you from fully allowing your dreams to become known to you. That’s not only sad; it’s counterproductive for your life. My advice is to listen to your dreams, no matter how outlandish they may seem at the time. Just listen, give them space to be. You might be surprised what happens in your business and in your life.