Here are the links contained in this video:
Aweber's free 8 chapter training on e-mail marketing: https://confidentmarketer.com/emailmarketing
My self-paced online course that shows you how to build more list, step-by-step: http://listbuildingforimpact.com/
I'd love to have your comment about the video – let me know what you think!
Want a quick synopsis of the video? Here you go!
Let’s talk about that big, horrible subject no one wants to talk about, which is e-mail marketing.
I actually think e-mail marketing is fun to do! Here’s how I use E-mail marketing, and how you can use it too:
- Help people keep you in the top of their mind
- Tell the story of your business
- Talk about the benefits of what you offer
- Help them see how working with you can benefit.
The thing about e-mail marketing is that most people don't use it very effectively. They build a list (and they work really hard to build that list) but then they don't use follow on e-mail marketing to educate and build a relationship with the people on their list.
If you read my emails, which I send out almost every day, you will soon know that I feel really passionate about helping people build a business (if they're starting from scratch) or expand their business. Usually, I work with entrepreneurs who have been in business for a while, and they need to turn things around. I like to help entrepreneurs shift their business and expand it, and I'm good at that. I’m a business strategist, and helping these business owners is fun for me to do.
I want to use my emails to tell stories, to show my readers that I’m just like them, and that there are many others just like them. Additionally, if you know anything about me, you also know that I'm a mobile entrepreneur, I work from anywhere.
Here are two resources that I think will really be helpful to you. One is free training from Aweber about e-mail marketing. It has eight chapters in it and there's some really good information in there. There may be some things that you already know but I bet you'll find a new idea or two. I'm putting my own affiliate link right here so that you can click on it to go get that course: https://confidentmarketer.com/emailmarketing
Why would you read through their training? For me, I think that that is always good to hear the perspective of a company that is an auto-responder company, an email company because they know what's working and they can share their information with you. It doesn’t cost anything but your time, and you can gain some useable information.
In addition to the Aweber course, I want to let you know that I’ve developed a course to help you with list building. Why did I do this? Because I know that to have an impact on your list you’ve got to build the right list for what you offer. Secondly, I know many online entrepreneurs who use email marketing but have no success because their list just simply isn’t big enough.
My List Building for Success and Impact online course gives you a lot of meat, a 9 step process for dialing in what type of list to build and what to do after you have that list, too! Here’s the link for the course: http://listbuildingforimpact.com/
I want you to keep in mind that e-mail marketing is really your chance to let people keep you top of mind, to tell the story of what you do, to tell the story of yourself so that they get to know you better and to let people know that you're still here.
E-mail marketing works, too. I had a client once, several years ago, and she just fought and fought having to sit down and do a newsletter, an email out to her clients. But she admitted to me that every single time she did it she got business. What she heard was, “You know, I've been meaning to call you, and I'd lost your phone number or I just never got around to it but your email landed in my box and it spurred me to action. It spurred me to call you.”
Literally, every time she sent an email she made money. If you think about it that way, maybe you won't be so reluctant to go ahead and let your list know, “Hey, you signed up because you wanted to know about me. Here's who I am. Here's what I'm offering. Here's a story of someone I've worked with. Here's some tips for you.”
You don't have to always sell something in your emails. You really want to get people looking forward to hearing from you because you've got something new, and interesting and funny to say.
Just think about it that way, that e-mail marketing is saying hi at the corner – you’re just doing it online. Two things, the Aweber course on e-mail marketing and my online course on List Building. Here are the links for you.
List Building for Success and Impact: http://listbuildingforimpact.com/
Free Aweber course on e-mail marketing: https://confidentmarketer.com/emailmarketing
These two things will help you with your business!