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It’s easy to make basic marketing and advertising mistakes even if you’ve been doing small business marketing for a while. In this video I point out how one new realtor in Florida made newbie mistakes that cost him time, money, and maybe even a buyer for the property he listed. If you want a checklist that includes what I talk about in the video just leave your name and email below, and I’ll be happy to send the checklist to you. Small business marketing takes smarts! Checklist Available
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Want more tips to help market your small business? Try this blog post:
Marketing for Service Professionals – Are you Doing Too Much?
You can also get help in my Step by Step Marketing Campaign product.
Trudy Scott Food Mood Expert and Nutritionist says
November 23, 2013 at 4:23 pmGreat marketing checklist – love the tips about international clients and spelling out acronyms – thanks!
Tiffany deSilva says
November 23, 2013 at 1:45 pmGreat tips, Sue. That flyer is so poorly put together that I would question it’s legitimacy. I would be worried that it was a scam. He could definitely use some help.
Sue Painter says
November 23, 2013 at 4:01 pmHi Tiffany,
I knew it wasn’t a scam, honestly I think a scam might look better, LOL! But you’re right, he does need help.
Sue
Mira Dessy, Nutrition Educator and Real Food Advocate says
November 23, 2013 at 12:33 pmThis just highlights that old adage, spelling counts. Thanks for sharing what not to do and how to look at what you’ve created with critical eyes.
Sue Painter says
November 23, 2013 at 4:01 pmYou’re welcome, Mira. 🙂
Jessica says
November 23, 2013 at 10:19 amWow! Those are some serious mistakes. You were very kind in your analysis and it will be helpful to those who don’t realize they are doing the same things. Your first impression has to be great! I always wonder about “looking through the customer’s eyes.” Sometimes, because I have so much information that I’ve been teaching for so many years, I can’t put myself in the eyes of a brand new customer. That’s why your second point has helped me immensely! I have someone else read it.
Sue Painter says
November 23, 2013 at 4:03 pmHi Jessica,
Yes, I totally agree that when you have done something over and over again it is difficult to step “outside the box” and look at your marketing materials with “customer eyes.” Using an outside person (even a spouse) can point out stuff that you just don’t see yourself.
Heidi Alexandra says
November 20, 2013 at 8:34 pmGreat tips on how the realtor could have improved his marketing Sue.
Rather than assuming that his target market is purely local I think he hasn’t thought about his target market full stop!
Sue Painter says
November 23, 2013 at 4:03 pmRIght – in that part of Florida almost no buyer is local.
Mary Ellen Miller says
November 19, 2013 at 10:01 pmOh dear! Spelling the neighborhood name wrong? Really? This reminds me of Glamor Do’s and Don’ts Sue!
Sue Painter says
November 23, 2013 at 4:03 pmLOL Mary Ellen. I know, right? 🙂
Katherine C. H. E. says
November 19, 2013 at 4:52 pmReview your ads and ALL marketing through your customers’ eyes!!
It is the simple things like that that can make a HUGE difference.
Thanks for digging in with a detailed break-down of what was wrong and what could be done better.
You rock, Sue!
Love,
Katherine.
Katherine C. H. E.
Author, Be True Rich
Sue Painter says
November 23, 2013 at 4:04 pmYou’re welcome, Katherine. I like to teach using “real life” examples when I can.
Sue
Jill Scott says
November 17, 2013 at 9:19 pmCompanies that do the best job at marketing, in my opinion, actually spend less than the competition. I’ve been looking through how-to marketing guides and the strategy sections only seem to have big budget channels like advertising, sponsorship, etc.
Sue Painter says
November 17, 2013 at 10:23 pmHi Jill,
I don’t agree that marketing requires a big budget, especially not for a service-oriented small business. There are a number of totally free resources on the internet, including many other of my blog posts. Hope that will be helpful for you.
Sue