So the other day Bill and I received a snail mail ad campaign in our mailbox from Publix, a grocery store chain we love to shop with both in Nashville and at our Florida home. The minute I looked at it I knew that Publix could have gotten a lot more mileage out of this snail mail ad campaign. So I created a brief (5 minute) video for you that points out the do's and don't of a snail mail ad campaign. Publix might have the deep pockets to make these kinds of rookie mistakes, but you as a solo business owner do not!
What do you think? Did Publix miss the boat? I think they did, and I'd love to see your opinion in the comment section below.
Read more: You can read more about advertising mistakes to avoid in this blog post, too.