My friend Lynn Terry, a professional blogger who has successfully supported herself online for 16 years, agreed to guest blog for me about being super-effective and super-efficient with social media. I've learned so much from Lynn over the past few years and personally use her Social Marketing Results.
1. Achieving Great Results in 15-30 Minutes a Day?
I'm a big believer in efficiency: achieving maximum productivity with minimum wasted effort or expense. And my time on Social Media is no exception! Most people spend endless hours on social platforms with minimal results, but you CAN achieve results in as little as a half hour a day.
The key is to know your overall business objective, and your specific goals, and to set up Time Blocks where you focus only on achieving those goals. Short bursts of timed work result in higher focus levels, knowing you have limited time to accomplish your task. This works particularly well because being consistent is one of the most important elements to success with Social Media.
Tip: Know what you want to accomplish, get in, get it done, and get out.
2. Quality over Quantity
Most people are chasing the numbers, both in terms of how many “followers” they can collect and in how many updates they can put out through their social channels. Less content and fewer connections can actually result in higher engagement and conversions. Social Media is not a “numbers game” like most people assume.
There is so much content crossing everyone's screen already that you'll do well to focus on higher quality content that really stands out from the “noise”. Also, focus on a very targeted micro-group, and invest your time in turning those followers into raving fans.
Between higher quality content, and higher engagement, your fans will do much of your marketing for you in the way of shares and personal recommendations – making your work easier!
Tip: Invest more time in the type of content that will help your market most, or that they respond to best.
3. Engagement: The Call-to-Action
Stronger levels of engagement with your followers result in more views, higher loyalty, and also help your search engine rankings as well. Given how beneficial “engagement” is to your overall marketing strategy, it makes sense to invest small time on this element for bigger results across the board.
Tip: Ask thought-provoking questions. Not just for the sake of engagement alone, but with genuine interest in the responses. Ask your readers' opinions, ask them to leave a comment, ask them to share their own experiences. Let your reader know exactly what you want them to do next, after reading your social update.
Using Social Media to Serve Your Market…Instead of looking at how Social Media can serve your business, consider how you can use Social Media to serve your market. And not just your target market (meaning your ideal clients/visitors) but your market as a whole which includes market leaders, influencers, major brands & retailers in your niche, etc.
Done right, with a strategic Social Marketing Plan, you'll be amazed at the results!
Guest Post by Lynn Terry of ClickNewz. Lynn has been a professional blogger for more than 10 years, and has been working online successfully for 16+ years. Her newest release, Social Marketing Results, is helping people finally get REAL results – faster – from Social Media marketing. Not only does she offer a detailed course chock full of live examples that will work in any niche, for any business model, she also offers hands-on help implementing what you'll learn!