I read a lot of books about finding a niche, making sure you have brand clarity, and getting profitable. Some are not so great. One I do recommend is Russell Brunson's Expert Secrets. Russell outlines 3 simple questions that help you see how your … [Read more...]
What Is a Business Sales Funnel and Do You Really Need One?
Why Sales Funnels Are Created Sales funnels, also called marketing funnels, business sale funnels, marketing ladders, or value ladders are supposed to be a pathway that takes a cold prospect from just learning about your business to buying … [Read more...]
Brand Clarity – How to State Your Mission So That You Are Engaging Prospects
Is Your Mission Clear Enough to Spark an Emotion in Your Prospects? Bold statement – most small business owners open their business without having solid brand clarity. You might think that’s a little crazy. However, the desire to get started and … [Read more...]
How to Stand Out From Your Competition
You Might Be Surprised at What it Takes To Stand Out I get asked every week about how to stand out from your competition. Most of the time, clients are asking me to help them think of unique ways to market. They want to be quirky. They want … [Read more...]
112 Ways to Describe Your Business to Prospects
One of the things entrepreneurs have to perfect is how to describe their business to prospects. When you have the opportunity to let someone new know about who you are and what you do, it has to be succinct. The words you use need to engage … [Read more...]
