Why Sales Funnels Are Created Sales funnels, also called marketing funnels, business sale funnels, marketing ladders, or value ladders are supposed to be a pathway that takes a cold prospect from just learning about your business to buying … [Read more...]
Brand Clarity – How to State Your Mission So That You Are Engaging Prospects
Is Your Mission Clear Enough to Spark an Emotion in Your Prospects? Bold statement – most small business owners open their business without having solid brand clarity. You might think that’s a little crazy. However, the desire to get started and … [Read more...]
How to Stand Out From Your Competition
You Might Be Surprised at What it Takes To Stand Out I get asked every week about how to stand out from your competition. Most of the time, clients are asking me to help them think of unique ways to market. They want to be quirky. They want … [Read more...]
112 Ways to Describe Your Business to Prospects
One of the things entrepreneurs have to perfect is how to describe their business to prospects. When you have the opportunity to let someone new know about who you are and what you do, it has to be succinct. The words you use need to engage … [Read more...]
Brand Clarity – What’s Your Clear Mission?
Amanda Palmer - An Example of Brand Clarity The other day one of my own teachers sent a link to a TED talk by musician Amanda Palmer. Her talk, "The Art of Asking," can be found here: … [Read more...]
