What did you do when Facebook and Instagram Crashed? When social media dies, as it did when Facebook and Instagram both crashed at the same time, you probably felt a little panicked. Suddenly, it was impossible to quickly reach out and touch … [Read more...]
Email Marketing Strategies for Retail Shops
How Email Marketing Can Help This Empty Ice Cream Shop I think about email marketing and how it can help specific businesses almost every day. Are you familiar with Hershey's ice cream? I grew up knowing that Hershey's made candy bars and … [Read more...]
Email Marketing – Subject Lines That Get Your Emails Opened
Subject lines that boost your email marketing While you may be using social media to gain visibility and build your subscriber list, email marketing remains the top money maker for online entrepreneurs. The key parts to emails that work … [Read more...]
Your Email Open Rate – Does It Matter?
Here's some news about your email open rate you might find hard to swallow. The open rate isn't the most important thing about the emails you send out to your subscribers. As my colleague Matt Bacak says, "Email open rates are ego-based." A … [Read more...]
Trends in Online Marketing – Will They Work for You Long Term?
5 Trends in Online Marketing and How They Rate Here's my latest video about the trends in online marketing versus the basics that will never fail you. To read the text and to find more resources, see below. All of us as small business … [Read more...]
