I’m thrilled to introduce a guest blogger today – none other than Mika Howard, who owns MTHVirtualAssistance.com. Mika keeps me on the straight and narrow with 1shoppingcart, social media, background research, and general hand-holding and believe me, she’s a joy to work with. When she sent over a full page of recommendations for how to capitalize on the change to my Facebook business page I was like “this is a blog post, will you guest blog for me?” So without further ado, here’s Mika.
- Website address
- Call-to-action
- Special promotions etc.
- Your photo and logo
- Your tag line and concise description of your business
- Any other visuals that would help people to see you as an expert in your field (certification logos, for example)
Facebook no longer allows you to have a default landing page. With the new Timeline, you can create Custom Tab icons in a very visible way now. Here’s a great ex
- Create tabs for your Opt-in (special report/newsletter), contact info, and any current promotion
- Include a link to your Facebook page, using the URL to the tab that you want people to see first (could be special report). Also, include a button encouraging people to “Like” the page.
- If you want to get fancy, it’s also possible to create a “fan gate” (also known as a reveal page). That’s a page that shows certain content, but once your visitor presses the “Like” button, the page then shows different content. For example, you could use a fan gate to reveal a special report download link that is shown only after visitors click on the Like button.
Social Media Thought Leader | Facebook Marketing Expert | Author, Speaker. Visit: www.marismith.com and let’s tweet: www.twitter.com/
- Review and tighten up the copy you have in the About section. The elevator speech type of blurb might work, too. Example: “I work with (your target market) to provide them with (your services) so that they can (end results your clients get by working with you)”
- Include the URL of your site! Make the preceding portion concise so that the URL will be actually visible under the cover image.
You can learn more about Mika and her business at http://www.mthvirtualassistance.com |
Thanks for this informative guest post. I know I struggled with the concept for my cover photo as it is somewhat difficult to “picture” a service industry. At last I settled on me teaching/public speaking to a large group, something I often do. Thank you Sue and Mika!
Hi Mary Ellen,
You’re very welcome.
I love the new Facebook timeline for business. It’s user friendly and simplifies branding between social media outlets and your blog much easier.
Hi Sally,
Glad this was helpful!
Sue
Great article with lots of helpful information. OK I admit I’m a little overwhelmed by it, but I know when I sit down and dig in, it this info will be very useful!
Linda,
I agree, it’s a lot! Just take it one major point at a time.
Sue
Thanks Mika! I’ve saved a link to this post so I can come back and study more for right application.
Great article and cleared up the misconception I had on the url for the cover photo. It seemed dumb to not have a business url on a business page. Thanks Sue and Mika.
Great article, thanks Sue and Mika!
Brandi Kae,
Thanks, hope you will be able to use some of Mika’s tips.
Sue
Great info and ideas – I agree You still need to engage people and build community.
Heidi,
As you know (because you are so good at it) it’s all about community.
Sue