I spent three days in Orlando attending Digital Marketer's first Content and Commerce Summit and came away with quite a few takeaways about marketing. Ryan Deiss is the face of Digital Marketer, and it was interesting to listen to him, as well as to his partners Roland Frasier and Perry Belcher.
In this 8 minute video I share 7 trends and takeaways about marketing, and give you a quick summary below the video. There's more to share, so check back here (you can subscribe to my RSS feed here) for more I'll be sharing in the next week.
Digital Marketer's 8 components to marketing growth
Over lunch on Day Two Ryan shared what he calls the “modern marketing growth plan” and how Digital Marketer sets up their marketing structure. Watch the video for more details, but here are the 8 components he spoke about. It's a helpful way to think about your structure and to realize just how much you're pushing alone if you are a solo entrepreneur.
- Strategy and conversion funnels
- Content marketing
- Paid traffic and customer acquisition
- Email marketing
- Social and community management
- Search marketing
- Marketing analytics and data science
- Testing and conversion optimization
5-Star Name Badges
I liked the two-sided summit name badges, and tell why in the video.
Vendors and how they fail to market well at live events
From a poor woman representing her company in a pickle costume to tech types who could not look you in the eye, there were many marketing fails in the vendor portion of the summit. In the video I talk about what doesn't work to get summit attendees to stop by your booth.
Prediction: Apps will vanish
Is it true? I think it'll take a while, but the online world is moving beyond apps.
Changes to how you create an opt-in
I've known for a while that having to enter one's name and e-mail on one's phone is cumbersome and causes businesses to lose opt-ins. I've put it off myself until I'm on a bigger screen – and then forget to follow through. I share in the video what I heard at this summit.
Prediction: Return of brick-and-mortar stores
From what I heard even Amazon is considering opening “real” stores. Why? Because as huge as online commerce is, it's only 8% of all purchases. That's causing some ecommerce merchants to rethink strategy.
The Value of Summits
I end the video with a few reasons why it's good to get out of the office and go live now and then.
You can also watch my video from the first day of the summit by going to Facebook right here. And if you want to talk about changes happening in your business and how best to manage and take advantage of them you might consider a two hour consultation with me. You can get the details by clicking here.