- Setting a clear vision for their business
- Adopting good business practices
- Keeping up with trends in the SBO world.
My experience is verified by the research in Tammy Lam's infographic for Intuit, which confirms that a full 67% of small business owners start their business because of a personal passion. Get that – NOT to pay the bills, but because of a passion for what they do.
Like that 67%, I began The Confident Marketer because of a passion to see other self-employed professionals get comfortable with the marketing activities that are critical to their business success. At the time, I already owned another profitable business. I kept seeing how small business owners were so talented and good at what they did, but were not making enough money to keep going. I've seen that, on their own, most small business owners will not step up to learn the business side of their work.
- We say we don't have the time
- We say we don't have the money
- We are resistant to learning about and watching cash flow, operating costs, and profit margins
- The “business” part of business isn't what we are passionate about (only 21% of us start a business to pay the bills).
But here is what's hard to hear and absolutely true. Those who resist getting the help they need get stuck, discouraged, short on cash flow, and end up putting in tons of work for little or no profit. They lose the support of their family and friends, who wish they'd just go get another job and stop grinding themselves down.
When I see a struggling small business owner I literally feel sick, because I know that the majority of us could succeed if we would combine our awesome passion for what we do with clear vision, good business systems, and a commitment to seeing ourselves as a business owner with passionate interests – not someone passionate about their work and “too busy” or “too creative” or “too overwhelmed” to be a businessperson. It's why I mentor self-employed people, and why I set up the Business Mentorship Program. If you have been in business for a year or more I invite you to apply for my program and get the information and support you need. Put your stake in the ground and commit to that passion of yours – and make it a passionate but well-run business that gives you the life you want.