So this past week I had the opportunity to talk with someone I've known for a little while who is a genius at finding niches. Now I consider myself a pretty good niche finder for the clients who work with me. But this man has managed to discover and develop multiple niches for himself over the past few years that have brought him very tall dollars, so I knew I had a few things I could learn from him. I long ago decided that I would coach only with the best in whatever topic I wanted to get better at, so this year I'm psyched to be working with him as one of my coaches. You see, I wanted to expand my niches.
Well! We got into a discussion about goals for the year and I said I wanted to hone my coaching offers down and increase my products and then I rattled off about 4 other things I want to get done in 2012. And he stopped me cold and said “Well before we talk again tomorrow just answer this question for me.” And the question pretty much stopped the long list of to-do's for the year. Because he asked “If you could deliver ONE result for the rest of your life, what would it be?“
Just one??? Only one??? How about my long list of ideas, and my interests in more than one thing? And he said “only one.” I'm interested in lots of things! I'd like half a dozen results. Really, I said, I'd prefer to have at least 2, or maybe 3. And he said “if you could deliver ONE result for the rest of your life, what would it be?”
I've been thinking a lot about the ONE thing, and about the cold hard fact that I know more than most people what single-minded focus will do for your business. Get rid of the extraneous stuff and focus on what you have a strong vision for, and be faithful, single-minded, and consistent in your effort. That will gain you substantial success in both your business and your personal life. Because no matter what your interest is, you will be offering the world something that 99% of people don't offer – faithfulness and single-mindedness and consistent effort. And those things alone will carry you and your business far.
So I'm going to turn the question over to you and ask you “if you could deliver ONE result for the rest of your life, what would it be?” Think about what truly energizes you, what you can't wait to get up in the morning to do, what you would do for free just for the pure joy of it. Think about what lights you up and makes you feel of service, what you never get tired of talking about. And whatever that is, resolve to build a profitable business around that thing.
I'd love to hear what your “one thing” is, so share it here, if you will. And if you need a little help in winnowing down to the ONE thing, consider a one-time-only hour with me and we'll winnow it down together.