Wondering exactly who you can best serve in your small business? Here are a few ways to hone in on your target market.
- Draw a picture of your ideal customer (or client). How old? What gender? How does this person dress? Where does the person shop? What does she (or he) spend discretionary income on? Has she (or he) bought products or services similar to yours before?
- Figure out where your target market hangs. If you had 3 tickets that would take you anywhere you could meet potential customers or clients, where would the tickets take you? Where online would your target market be found? Where locally?
- Once you have some ideas about who your prospects are, flip your questions around. Can you describe who you are not targeting? Who would be your least ideal customer or client? Where would they never hang out?
I was listening to a video interview the other day with Ramit Sethi, who was talking about why business owners fail when their target markets and what they offer are too broad. He used the term “ultimate specificity.” Make sure what you offer has ultimate specificity, and make sure who you are looking to serve is as specific as possible, too. Keep honing it down.
You make it so much easier for yourself as a small business owner AND for the people who truly want and need your services to find you when you have this focus and clarity. Work at answering all the questions above – and if you need help, let me know!
Here's to genuine, unstoppable growth for you and your business.