Tip – Warm Up a Cold List and Make Money, Too!
Warming up a cold list is a winning strategy for you if you are an online marketer. If you’ve been in business very long you have a list of people who have opted in to your list. Maybe that was a long time ago and they’ve never bought a thing from you. Maybe you have a list of former clients and you’ve let that list grow cold. Maybe you let people opt in and then made the big mistake of not continuing to reach out with an email marketing strategy. One option is to set up a one-day flash sale and see if you can warm up a portion of your cold list. I explain the strategy in this two-minute video.
Have you tried a strategy to warm up a list you’ve let grow cold? I’d love to hear what you’ve tried so please leave your comment below and let others benefit from your own ideas.
BONUS TIP: You can also offer a “double down” upsell – if someone purchases your flash sale offer then before they check out offer a second product for another $7.00. When I did this almost 1/3 of buyers bought the upsell, too – doubling the amount of the sale to them.
Lisa Manyon says
November 3, 2014 at 10:27 amGreat tips as always, Sue.
I’ve been playing with some new strategies around this and I love your reminder. Especially to keep it simple and to one day
Write on!~
Lisa
Mitch Tublin says
November 2, 2014 at 9:38 pmSue,
Certainly an excellent strategy for an online marketer to follow
in order to sell to their list and to re-engage with list members
who have been unresponsive.
Trudy Scott, Food Mood Expert and Nutritionist says
November 1, 2014 at 9:12 pmHi Sue
I’ve done a few flash sales with great success. I’ve typically offered these sales around a holiday and share that’s it’s a special occasion.
Right around Thanksgiving last year I offered my my $89 homestudy emotional eating program at 30% off and was very happy with the results and my community (those who bought) were very pleased with the sale and getting such a bargain!
Trudy
Jessica says
November 1, 2014 at 11:34 amI LOVE the idea of a Flash Sale!!! You’re got my creative wheels turning Sue!
Mary Ellen Miller says
October 31, 2014 at 9:44 amSue what a great idea for a Friday flash sale! You are so clever. I learn so much from you for your very helpful tips.