The first business I owed was a brick and mortar business, a massage clinic. I marketed the clinic diligently, and asked several friends in the massage industry if it were possible to book yourself solid. At the time, I didn’t see many massage therapists who were working to capacity, or who made the money they wanted to make.
Still, I wrote out a simple marketing plan and worked to market the clinic diligently. And within six months I was personally booked solid. By the end of 8 months I was booked solid almost 2 months in advance.
Booking yourself solid has its pros and cons. You feel like a champ! And the income you want is coming in the door. The downsides?
- You can’t leverage your time any further.
- You start feeling stressed because you can’t meet the demand.
- You realize that you need to staff up and move toward a management role in your business.
- You’ll have the instinct to market less, but in fact the opposite is true.
I’ve always been fascinated by how some entrepreneurs manage to get themselves booked solid without too much angst, and others may be 3 to 4 years in a business and still scratching for clients.
When I sold the massage clinic and devoted myself full time to The Confident Marketer, I knew I wanted to help entrepreneurs get booked solid, and then manage their growth. So I met up with Michael Port, and decide to take his certification as a Book Yourself Solid coach. I figured that, coupled with my own experiences, would give me the tools I needed to help others.
Michael wrote the book on getting booked solid, a favorite that has been revised and expanded in his second edition. I love teaching his system because, well, it works! And I loved learning Michael's strategies for myself, as my own business grew and changed.
Would you like to try it for yourself? I’ve created a 7 part self-paced, home study version of Book Yourself Solid which you can access by leaving your name and email address here. You’ll benefit from the core strategies of getting booked solid without having to even listen in on a call!
Getting booked solid is the best feeling ever! You end up so clear and filled with energy about who you are and what you do. You're welcome to my Book Yourself Solid series, and when you're done I'd love to hear how it's helped you.