Today’s blog post is by guest blogger Nick Rojas. I asked him to write his perspective about list building and what to do after 
you have your email list. I’ll be teaching a two module list building for impact course soon – to get on the list for it please email me.
If a client wants to continue to hear from a business, they sign up to be on their email list. But, how is this done successfully? This guide will show you the steps you need to take in order to create, and master your company’s email list.
On-The-Go
In 2017, it is especially important to have an email list that you can access from your phone. Everyone is on-the-go. So, you need a website that can be easily accessed from wherever you are.
Starting Your List
If you don’t know the basics of an email list, let’s start there. Creating your email list will easily help you grow your database of customers. With great content, people will want to keep hearing about your new products. They will also want to share the content with others. Creating links to your social media pages (another requirement in today’s business world) will help you get out the word even faster.
Building the List
But, how do you build it successfully? There are many ways to do so. First of all, you have to make it worth their while. Give them a great offer. For example, giving them 10 percent off their first purchase, or giving them content they cannot get anywhere else, makes it worth their while.
Next, create a page devoted to signing up. Let them know why they should join. Make it detailed with a link to a video or a picture that will get the point across.
The Next Steps After the Creation
Now that you have created the list, what should you do with it? The first step is to send them a Welcome email. But, send it immediately. If you don’t, you can forget about future interaction because they will forget about you.
Make sure they understand how often they can expect the email. Be clear that it might be daily or less. Clear communication is key from the start.
Content is also important – especially in the Welcome email. If they aren’t impressed with your content in the beginning, there is no way you will impress them later. Do it now, and keep impressing them as they move forward.
Managing the List
Managing your list can be tricky if you don’t know what to do. Remember that each email should be counted as a cost-per-lead situation. The more emails you have, the more money you will make.
It is also a good idea to check your analytics. Knowing how many people are opting-in to your list (as opposed to just visiting your site) will help you know how to tweak things. Use that knowledge to improve your product.
You should also consider creating an app for your company. Creating one that allows people to easily opt-in will make it easier for them. As such, they will be more willing to access your app because they know they can do so easily.
Other Emails
Remember that your Welcome message should be just the beginning. There are other emails to consider. Not only do you need good content. You will also need to keep their interest. Share the information you have researched as tools for your company. You should also share testimonials. Doing so will let customers see what others are saying about it.
Keep It Clean
Lastly, make sure your list is error-free, and acting efficiently. Having spelling, and grammatical errors will drive customers away. Remember to also check your analytics, and make sure no one is just viewing, and leaving. If they leave, you will lose business. Also remember to delete inactive customers. If they are not participating, they are dead weight to you. While numbers matter, so does your bottom line. Remove the ones that aren’t active.
Conclusion
Creating and maintaining an email list can seem cumbersome at first. But, it is a great way to keep track of, and communicate with, your customers. Making sure they get the best content will make them stay, and create word-of-mouth to attract others. Keeping a current, and efficient, list will help your company thrive.
