When Social Media Dies – What Business Strategies Save Your Business?

What did you do when Facebook and Instagram Crashed?

When social media dies, as it did when Facebook and Instagram both crashed at the same time, you probably felt a little panicked. Suddenly, it was impossible to quickly reach out and touch your friends and customers. All of us use social media as a strategy to gain reach and visibility, but when social media dies we are dead, too. What business strategies can save you?

In this video I talk about the sole purpose you should be using social media in your business. If you do it right, you won’t be totally panicked when social media outages occur, as they surely will now and then. 

Here’s what to remember when social media dies

• Your followers on social media don’t count as a business asset – you can’t sell that list of names.
• Your sole reason for being on social media is to move your followers into subscribers to your own email list.
• You can use other strategies to build visibility and name recognition besides social media
• There’s nothing wrong with using social media so long as you don’t depend on it to the exclusion of everything else

In the video I give you a list of ways to gain attention to your business that don’t rely on social media. I think it’s a smart strategy to use at least one of them in addition to what you’re doing on social. 

In the past few months I’ve seen two businesses who relied completely on Instagram to gain followers and find buyers go out of business. Why? In both cases their Instagram accounts were hacked, and they lost the ability to contact their followers. Social media died for them, and their business felt an immediate effect. 

Need help with a review of your business strategies with social? Please email me and we’ll set up an hour long consultation to talk. You can also get my 20 questions to help you build your business without overwhelm by leaving your name and email here.