You’re looking to increase your social media marketing and need to know where your target market is on social media. An infographic published by AdWeek in January can help.
First, let’s look at where the largest increase (by age group in the United States) will be in 2015.
- The largest increase in social media users (to 16.6 million in 2015 to 2016) is in ages 65+. This age group currently represents 14.6% of social media users, the smallest demographic group, but the fastest growing.
- The largest increase in Facebook users this year will also be in the 65+ demographic, even though overall this group is the smallest group of FB users. NOTE: Ages 25-35 are the largest group on Facebook but this demographic’s Facebook use growth is STATIC.
- The largest increase in Twitter use is the age group 18-24, followed closely in growth for ages 25-34.
- The largest increase in Pinterest is ages 25-34.
- The largest increase in Instagram is ages 25-34.
- How about Tumblr? The market share decreases for all demographics except children 17 and younger.
- Now let’s look at this information another way.
Who is the largest group for each of these social media platforms currently?
- Facebook: Ages 25-34
- Twitter: Ages 18-24
- Pinterest: Ages 25-34 followed closely by age group 18-24
- Instagram: Ages 25-34
- Tumblr: Ages 25-34
These groups may be increasing or decreasing, but these are the current biggest users by age group.
And finally, how many people are on these social media platforms, anyway?
- Facebook: 156.5 million
- Twitter: 52.9 million
- Pinterest: 44.5 million
- Instagram: 60.3 million
- Tumblr: 19.1 million
- TOTAL number of people on these social media platforms: 179.7 million (US only)
This is more than half the US population, by the way!
Here’s a useful quote from Debra Aho Williamson, eMarketer’s principal analyst. “More than half the U.S. population uses social networks regularly, and Facebook continues to lead the market. But pay attention to mobile social networking, where Twitter, Instagram, Pinterest and Tumblr are all significant players. That’s where the next phase of growth is happening.”
Keep in mind that Instagram and Pinterest are visual content (and you can use visual content on Twitter and of course on Facebook, too). If you want specific tips about visual content marketing follow our blog on the Visual Content Helper site.