One of the precepts of Buddhism is letting go. By relinquishing both physical items and beliefs we get closer to freedom, openness, and possibility for our lives and our work. For example, if you hold on to the belief that marketing is hard to do, no fun, and often unsuccessful you cling to a state of mind that causes you stress and suffering. In that state of mind you are not free and your belief actually creates a barrier to owning a profitable business.
One practice in Buddhism is nekkhamma which simply means “letting go.” Here's how you can use the practice to help yourself become an even more confident marketer than you are right at this moment.
- Look at your calendar and find 5 minutes you can use to practice letting go.
- Close your eyes and ask yourself “what do I believe about making money?” Then open your eyes and write down what comes to your mind.
- Find one thing you wrote down that, if you let it go, would free your mind and make telling people about what you do easier for you.
- Commit to one marketing activity this week that you can approach while wholeheartedly letting go of that one belief. Schedule it.
- Later on, after the activity is over, reflect on it and see if your actions were easier and supported by having your mind decluttered of just that one belief.
If you take the path of practicing letting go of beliefs that clutter your mind, even if those beliefs are based on prior experience, you will find yourself marketing with much less dread, more confidence, and better results. Just like cleaning out your basement or your attic, cleaning out your mind opens up space for fresh perspective. That usually brings growth and sunlight into the cobwebbed corners of our minds, and makes us more confident in our marketing and in our lives.
If you need help deciding whether you can succeed in your own business, check out my very cost-effective workbook How To Know If You're Ready To Start Your Own Business.