Do you use website pop-ups?
I was eating my toast this morning and it made me think about pop-ups (like a toaster, get it?) and how people feel about using website pop-ups on their site. I know this is a marketing tool that brings out the haters, so bear with me.
Here's the deal about website pop-ups. They work. And they don't have to be super-annoying (don't even create a super-annoying one because it WON'T work). We use and love Pop-Up Domination (that's my affiliate link) because you can create beautiful pop-ups that ENHANCE your web pages rather than annoy people.
The Psychology of Website Pop-upsHumans are weird sometimes. One of the thing we are weird about is that we will often take an action that is completely different from our thoughts or beliefs. Click To Tweet
- Someone thinks “I need to lose weight” while she is drinking a beer or eating chocolate cake.
- Someone thinks “I can't afford a new car” while she is actually shopping for a new car.
- Someone thinks “website pop-ups are annoying and I will never click on one” and within a week she has made a purchase through a pop-up.
Marketers know this. Social psychologists know this, too. Books have been written about this very thing (check out Martin Lindstrom's book Buyology: Truth and Lies About What We Buy (that's my Amazon affiliate link).
According to Sumo.com the average conversion rate for pop-ups is 3.09%. What's a conversion rate? Conversion means someone took an action, so that person clicked or downloaded whatever your call to action is on your pop-up. You might not think that's a lot, but average website conversion rates are less than 2.5%.
Tips for Designing Website Pop-ups
Here are my best tips about using pop-ups.
- Don't use a general pop-up on every single web page. Pick the main pages where you want to make an offer in return for the person's contact information and create a graphically pleasing, pretty pop-up for those particular pages.
- Create content that is a complement to what someone purchases from you and use a pop-up on the product delivery page to offer that complementary product or giveaway.
- Don't use screaming red hot dripping fonts. Pop-Up Domination has templates that make creating a pop-up super fast and easy.
- (This is VIP!) Use your pop-up AFTER you have provided content, upon page exit. Your goal with a pop-up is to increase your email captures without decreasing your page views. Got that?? This is important!!!
- Use visuals on pop-ups – good graphics, pretty pictures. And give them some personality, too. Say things on your pop-up like “Want to stay in the loop?” or “Don't get left out!.”
Related: Here's my review of some other tools I use in the back end of my online business.
Have you used pop-ups on your website? I'd love to hear how that's gone for you, if you have. Just leave a quick comment below.