I don’t think that very many small business owners think much about their business legacy. Many of us have a mindset of just hoping our business will last until we no longer want to do the work anymore. But whether we realize it or not, we do leave a business legacy, bad or good.
The other night I watched the special Grammy salute to the Beatles, celebrating 50 years since their historic appearance on the Ed Sullivan show. Even for those of us who weren’t of that era, the story of how the Beatles got their start in the U.S. is legend.
I watched as so many world famous musicians showed up to pay tribute to the Beatles as a group and to the two Beatles who are still with us – Ringo Starr and Paul McCartney. And I realized that these two musicians (along with John Lennon and George Harrison) have left an amazing and unmeasurable impact on the world through their work as musicians and composers.
Which leads me to ask, “What is the legacy you want to leave with your business?” Because you WILL leave a legacy – even if you close your doors tomorrow. Your business will be interpreted through the stories people tell of interacting with you or your team. Your work, no matter its quality, will have an impact on those who hire you – either positive or negative.
Most often we have no idea the legacy we leave when we touch the life of another person. But your business legacy is worthy of your thought. You might want to leave your business to a family member. You might want to sell your business and use the profits to endow a charity. You might decide to build your business even larger than it is because you have an elderly parent you want to take care of until she passes away. You might want to work every day to build a name for yourself and your business that is associated with a specific value – honesty, quality, or good value.
That your business legacy will exist is a given. How do you want to shape it? What do you think the Beatle’s legacy has been? Love to hear your thoughts below.