It amazes me how much expertise exists among small business owners. I admire us for our willingness to put it out there, for pushing ourselves, for standing behind what we offer with a strong belief that what we do will be of service to others.
A few weeks ago I issues a “one word marketing challenge” in a blog post which you can participate in by clicking here.
My friend Mary Ellen Miller, who lives in upper east Tennessee, says her business is “publicize.” Her business, Marketing Mel, offers marketing, public relations, and social media strategies for business professionals.
I've known Jessica Sitomer for about 5 years now – if you are in the entertainment industry you should meet her for sure. Jessica's marketing message is “inspire.” At The Greenlight Coach she offers seminars and coaching for anyone in entertainment, and she truly is “inspiring.” Jessica also blogs about her dating life at 50 First Dates Girl, where she says her one-word purpose is “entertain.”
“Believe” is Jean Compton's marketing message. She works with clients to help them recreate joy and add creativity to their lives. You can find her and learn more about how she does that by clicking here.
Nancy Fields, who owns Fields Graphic Design, says her one-word marketing message is “design.” She designs web-based and print materials that help business owners truly showcase their uniqueness. I didn't know Nancy before this “one word marketing challenge” but I'm betting that lots of small business owners could use her website review service.
“Mentor” is Ron Tester's one word marketing message. Ron says “I'm passionate about helping start-ups and small businesses create and implement better business blueprints.” Ron lives in Texas but I'm sure, like me, he works with small business owners everywhere by phone. His website is rontester.com.
I'll be sharing information about more of the business owners who responded to my challenge in another blog post. But meanwhile, can you sum up in just one word, succinctly, the bottom line of what you offer? If you can and you want to play, you can leave your name, website URL, and one word as a comment by going to that blog post.
One powerful word. It can entice others to hire you!