If you still believe that customers do deals with you because you are logically their best option, you are stuck in an old and inaccurate marketing model. The idea that rational thought is the prime motivator of consumer behavior was proven wrong in the mid 1990’s. People buy on emotion, not logic. This is actually [...]
In the past 7 years I’ve worked with self-employed professionals and small business owners everywhere. I know the vast majority of small business owners need help with these things: Setting a clear vision for their business Adopting good business practices Keeping up with trends in the SBO world. My experience is verified by the research [...]
Small business owners and want-to-be business owners sometimes find that those who love them don’t want them to step out and become self-employed. This week a reader wrote to me and said: It’s funny how people close to you will doubt what you are doing and if it makes sense. Why is that? [...]
Quick take: I just read an article that talked about teaching business owners the “Language of Accountability.” Here’s the quote: “One focus of HG’s Leadership Development seminars is teaching women the Language of Accountability, which is meant to minimize drama, excuses, explanations and justifications.” Exactly! When a small business owner comes to me for [...]
Pinterest is a relatively new social media platform which is a ton of fun! You can make multiple “bulletin boards” on any topic you like, and other people come along, see one of your images, and repin it to their boards. If you were ever a kid who had a bulletin board full of keepsakes, inspiration, or [...]
I answer e-mails every week from people I don’t know, usually asking me about some aspect of being a small business owner. Here’s this week’s question: How does one lead a meaningful spiritual life in a bad economy? Now this question isn’t necessarily about being a business owner. But I kind of got the feeling [...]
This week I was forwarded a question from a reader of the Solo-E.com website about social proof and how a new small business owner can get it. All businesses use social proof as a critical element of the offers they make to customers. Why? Because before we buy we all want reassurance that other people [...]
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